A4 Refereed article in a conference publication
What Drives User Engagement of Theme Park Apps?: Utilitarian, Hedonic, or Social Gratifications
Authors: Long Ting
Editors: Hongxiu Li, Maedeh Ghorbanian Zolbin, Robert Krimmer, Jukka Kärkkäinen, Chenglong Li, Reima Suomi
Conference name: International Conference on Well-Being in the Information Society
Publisher: Springer Science and Business Media Deutschland GmbH
Publishing place: Cham
Publication year: 2022
Journal: Communications in Computer and Information Science
Book title : Well-Being in the Information Society: When the Mind Breaks: 9th International Conference, WIS 2022, Turku, Finland, August 25–26, 2022, Proceedings
Journal name in source: Communications in Computer and Information Science
Series title: Communications in Computer and Information Science
Volume: 1626
First page : 204
Last page: 219
ISBN: 978-3-031-14831-6
eISBN: 978-3-031-14832-3
ISSN: 1865-0929
DOI: https://doi.org/10.1007/978-3-031-14832-3_14
Web address : https://link.springer.com/chapter/10.1007/978-3-031-14832-3_14
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/176487670
This study seeks to examine the determinants of user engagement in theme park apps from a uses and gratification perspective. Specifically, three different gratifications: utilitarian (i.e., utilitarian value, perceived ease of use, and convenience), hedonic (i.e., hedonic value and curiosity fulfillment), and social (i.e., social interaction and presence) gratifications are proposed to affect user engagement, which comprises three dimensions: cognitive, affective, and behavioral engagement. The research model was tested by collecting data via an online survey (N = 347). The results show that all utilitarian, hedonic, and social gratifications can facilitate users’ cognitive and affective engagement, while behavioral engagement is only affected by utilitarian and hedonic gratification. This study enriches the understanding of what motivates user engagement in theme park apps and offers practical implications for park managers.
Downloadable publication This is an electronic reprint of the original article. |  |
