A1 Refereed original research article in a scientific journal

Uneasy self-promotion and tactics of patience: Finnish MPs' ambivalent feelings about personalised politics on social media




AuthorsMannevuo Mona

PublisherSage Publications

Publication year2023

JournalInternational Journal of Cultural Studies

Journal name in sourceINTERNATIONAL JOURNAL OF CULTURAL STUDIES

Journal acronymINT J CULTURAL STUD

Volume25

Issue6

Number of pages16

ISSN1367-8779

eISSN1460-356X

DOIhttps://doi.org/10.1177/13678779221120028

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/176416553


Abstract
This article examines Finnish politicians' ambivalent attachments to social media - specifically Facebook and Twitter - in candidate-centred, personalised politics. The analysis draws on 20 semi-structured interviews with members of parliament (MPs) to investigate the tactics of adaptation and adjustment politicians develop in a work setting that precludes digital detox. To investigate the MPs' contradictory feelings, the analysis builds on cultural and media theory to contextualise the porous border between the personal and the political that exists on social media. The analysis revolves around four interconnected themes: uneasiness of self-promotion, Facebook's ordinariness, Twitter as a necessary evil, and tactics of patience MPs utilise when they encounter various forms of online harassment. The article suggests that in parliamentary research, social media should be considered an ambivalent social glue that holds things together rather than merely a platform for self-promotion.

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Last updated on 2024-26-11 at 19:35