YouTube : Audience emotional reactions and convergent alignment




Pelttari, Sanna

PublisherJohn Benjamins Publishing Company

2023

Internet Pragmatics

Internet Pragmatics

6

1

42

66

2542-386X

DOIhttps://doi.org/10.1075/ip.00085.pel

https://doi.org/10.1075/ip.00085.pel

https://research.utu.fi/converis/portal/detail/Publication/175819311



This case study discusses audiences’ emotional reactions and convergent alignment in YouTube comment threads observed on four videos of Spanish YouTubers with affective narratives on sensitive topics. The analysis reveals that most single-comment threads are generally positive and that utterances are fairly equally divided in their focus on YouTubers or narratives. The act of taking a stance follow consists of a versatile process in which the convergent alignment or agreement with the YouTubers’ stance lead occurs not just by positively evaluating YouTubers or the story, but also by revealing something highly private concerning the stance topic. The four affective narratives evoke not only compliments, but also the convergent alignment the YouTubers presumably seek with their stories.


Last updated on 2025-27-03 at 21:49