A1 Refereed original research article in a scientific journal

YouTube : Audience emotional reactions and convergent alignment




AuthorsPelttari, Sanna

PublisherJohn Benjamins Publishing Company

Publication year2023

JournalInternet Pragmatics

Journal acronymInternet Pragmatics

Volume6

Issue1

First page 42

Last page66

eISSN2542-386X

DOIhttps://doi.org/10.1075/ip.00085.pel

Web address https://doi.org/10.1075/ip.00085.pel

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/175819311


Abstract

This case study discusses audiences’ emotional reactions and convergent alignment in YouTube comment threads observed on four videos of Spanish YouTubers with affective narratives on sensitive topics. The analysis reveals that most single-comment threads are generally positive and that utterances are fairly equally divided in their focus on YouTubers or narratives. The act of taking a stance follow consists of a versatile process in which the convergent alignment or agreement with the YouTubers’ stance lead occurs not just by positively evaluating YouTubers or the story, but also by revealing something highly private concerning the stance topic. The four affective narratives evoke not only compliments, but also the convergent alignment the YouTubers presumably seek with their stories.


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Last updated on 2025-27-03 at 21:49