Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials

: Pajuranta Katariina

Publisher: University of Turku. Turku School of Economics

: Turku

: 2022

: 398

: 978-951-29-8860-0

: 978-951-29-8861-7

: https://urn.fi/URN:ISBN:978-951-29-8861-7

: https://urn.fi/URN:ISBN:978-951-29-8861-7