G4 Monograph dissertation

Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials

Authors: Pajuranta Katariina

Publisher: University of Turku. Turku School of Economics

Publishing place: Turku

Publication year: 2022

Number of pages: 398

ISBN: 978-951-29-8860-0

eISBN: 978-951-29-8861-7

Publication's open availability at the time of reporting: Open Access

Publication channel's open availability : Open Access publication channel

Web address : https://urn.fi/URN:ISBN:978-951-29-8861-7

Self-archived copy’s web address: https://urn.fi/URN:ISBN:978-951-29-8861-7