A1 Refereed original research article in a scientific journal
Gamblification: A definition
Authors: Macey Joseph, Hamari Juho
Publisher: Sage
Publication year: 2022
Journal: New Media and Society
Journal name in source: NEW MEDIA & SOCIETY
Journal acronym: NEW MEDIA SOC
Article number: 14614448221083903
Number of pages: 20
ISSN: 1461-4448
eISSN: 1461-7315
DOI: https://doi.org/10.1177/14614448221083903
Web address : https://journals.sagepub.com/doi/full/10.1177/14614448221083903
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/174998347
Abstract
In recent years, gambling has become increasingly prominent in everyday life; the term 'gamblification' first emerged in the late 2000s and was used to describe the colonisation of sports and sporting cultures by the gambling industry. Since that time, gamblification has been used to describe a range of phenomena in increasingly diffuse contexts; it has been variously used as a proxy for the convergence of gaming and gambling, to describe specific monetisation practices, or as a means of motivating consumer behaviours. Conceptual clarity has been further muddied by the positioning of gamblification as a form of gamification. This work provides a definition of gamblification, which draws upon and consolidates existing uses of the term while also providing a lens through which the differing aspects of gamblification can be understood and appraised. By doing so, this work will establish a clear conceptual framework, which can structure in-depth discussions of this multi-dimensional phenomenon.
In recent years, gambling has become increasingly prominent in everyday life; the term 'gamblification' first emerged in the late 2000s and was used to describe the colonisation of sports and sporting cultures by the gambling industry. Since that time, gamblification has been used to describe a range of phenomena in increasingly diffuse contexts; it has been variously used as a proxy for the convergence of gaming and gambling, to describe specific monetisation practices, or as a means of motivating consumer behaviours. Conceptual clarity has been further muddied by the positioning of gamblification as a form of gamification. This work provides a definition of gamblification, which draws upon and consolidates existing uses of the term while also providing a lens through which the differing aspects of gamblification can be understood and appraised. By doing so, this work will establish a clear conceptual framework, which can structure in-depth discussions of this multi-dimensional phenomenon.
Downloadable publication This is an electronic reprint of the original article. |  |
UTU Research Portal