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Gamblification: A definition
Tekijät: Macey Joseph, Hamari Juho
Kustantaja: Sage
Julkaisuvuosi: 2022
Journal: New Media and Society
Tietokannassa oleva lehden nimi: NEW MEDIA & SOCIETY
Lehden akronyymi: NEW MEDIA SOC
Artikkelin numero: 14614448221083903
Sivujen määrä: 20
ISSN: 1461-4448
eISSN: 1461-7315
DOI: https://doi.org/10.1177/14614448221083903
Verkko-osoite: https://journals.sagepub.com/doi/full/10.1177/14614448221083903
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/174998347
Tiivistelmä
In recent years, gambling has become increasingly prominent in everyday life; the term 'gamblification' first emerged in the late 2000s and was used to describe the colonisation of sports and sporting cultures by the gambling industry. Since that time, gamblification has been used to describe a range of phenomena in increasingly diffuse contexts; it has been variously used as a proxy for the convergence of gaming and gambling, to describe specific monetisation practices, or as a means of motivating consumer behaviours. Conceptual clarity has been further muddied by the positioning of gamblification as a form of gamification. This work provides a definition of gamblification, which draws upon and consolidates existing uses of the term while also providing a lens through which the differing aspects of gamblification can be understood and appraised. By doing so, this work will establish a clear conceptual framework, which can structure in-depth discussions of this multi-dimensional phenomenon.
In recent years, gambling has become increasingly prominent in everyday life; the term 'gamblification' first emerged in the late 2000s and was used to describe the colonisation of sports and sporting cultures by the gambling industry. Since that time, gamblification has been used to describe a range of phenomena in increasingly diffuse contexts; it has been variously used as a proxy for the convergence of gaming and gambling, to describe specific monetisation practices, or as a means of motivating consumer behaviours. Conceptual clarity has been further muddied by the positioning of gamblification as a form of gamification. This work provides a definition of gamblification, which draws upon and consolidates existing uses of the term while also providing a lens through which the differing aspects of gamblification can be understood and appraised. By doing so, this work will establish a clear conceptual framework, which can structure in-depth discussions of this multi-dimensional phenomenon.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
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