A1 Refereed original research article in a scientific journal
Climate Change Communication by a Research Institute: Experiences, Successes, and Challenges from a North European Perspective
Authors: Jari Lyytimäki, Nina A. Nygrén, Ulla Ala-Ketola, Sirpa Pellinen, Virpi Ruohomäki, Aino Inkinen
Publisher: Routledge Taylor & Francis Group
Publication year: 2013
Journal: Applied Environmental Education and Communication
Journal acronym: AEEC
Volume: 12
Issue: 2
First page : 118
Last page: 129
Number of pages: 12
eISSN: 1533-0389
DOI: https://doi.org/10.1080/1533015X.2013.821869
Web address : http://www.tandfonline.com/doi/abs/10.1080/1533015X.2013.821869#.UpSPRKM8LIX
Communicating about climate change is challenging not only because of the multidisciplinary and complex nature of the issue itself and multiple policy options related to mitigation and adaptation, but also because of the plenitude of potential communication methods coupled with limited resources for communication. This article explores climate change communication based on experiences from different campaigns by a national level research institution. Lessons learned are discussed in a context of increasing projectification and budget austerity. Possible solutions for enhanced communication include simultaneous use of multiple communication channels, the creation of novel partnerships, focusing on solutions, and the use of peer communication.
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