A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Climate Change Communication by a Research Institute: Experiences, Successes, and Challenges from a North European Perspective
Tekijät: Jari Lyytimäki, Nina A. Nygrén, Ulla Ala-Ketola, Sirpa Pellinen, Virpi Ruohomäki, Aino Inkinen
Kustantaja: Routledge Taylor & Francis Group
Julkaisuvuosi: 2013
Journal: Applied Environmental Education and Communication
Lehden akronyymi: AEEC
Vuosikerta: 12
Numero: 2
Aloitussivu: 118
Lopetussivu: 129
Sivujen määrä: 12
eISSN: 1533-0389
DOI: https://doi.org/10.1080/1533015X.2013.821869
Verkko-osoite: http://www.tandfonline.com/doi/abs/10.1080/1533015X.2013.821869#.UpSPRKM8LIX
Communicating about climate change is challenging not only because of the multidisciplinary and complex nature of the issue itself and multiple policy options related to mitigation and adaptation, but also because of the plenitude of potential communication methods coupled with limited resources for communication. This article explores climate change communication based on experiences from different campaigns by a national level research institution. Lessons learned are discussed in a context of increasing projectification and budget austerity. Possible solutions for enhanced communication include simultaneous use of multiple communication channels, the creation of novel partnerships, focusing on solutions, and the use of peer communication.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
