How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles - UTU Tutkimustietojärjestelmä

E1 Yleistajuinen artikkeli lehdessä

How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles

Alaotsikko: Segmenting consumers by decision making styles

Tekijät: Halonen Elina

Kustantaja: ESOMAR

Julkaisuvuosi: 2013

Journal: Research World

Numero: October

Verkko-osoite: http://www.esomar.org/publications-store/research-world-magazine.php

Ladattava julkaisu

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RW October 2013 - How we like to think and the impact it has on what we end up buying.pdf