I am a Senior Researcher at Turku School of Economics (TSE), Finland, and a Visiting Professor at IÉSEG School of Management, France. I am also a member of the Value Creation for Cyber-Physical Systems and Services (CPSS) research group, University of Jyväskylä, Finland.

My researches have been published in international journals, including 'Journal of Service Research', 'Journal of Business Research', 'Industrial Marketing Management', 'Journal of Service Management', 'Journal of Services Marketing', and ‘Journal of Business and Industrial Marketing'.

Before joining academia, I worked as a Senior Executive at A. P. Moeller-Maersk, where I was involved in managing the international supply chain of Nike, Adidas, Tesco Stores, and JC Penney.

I research on services marketing, B2B marketing, and use of AI in marketing.

I teach subjects that are related to my area of expertise. They include: Service Marketing and Management (Turku School of Economics, Finland), Service Marketing (IÉSEG School of Management, France), and Strategic Digitalization of Services (Indian Institute of Management, Trichy, India). I also taught at Aalto Business School, University of Jyväskylä, and Helsinki Business School. I have supervised more than 40 master’s theses.