Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Before entering academia in 2008, Kati worked for several years in the financial sector as well as in retail.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ extreme brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is happy to collaborate with companies and other organizations. Feel free to get in touch regarding teaching, research, or development cooperation!
Kati is an experienced educator with over 15 years' teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects.
- Students as online brand ambassadors: examining the role of ewom in building a higher-education brand
(Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016) Kati Suomi, Jani Wahlman, Arja Lemmetyinen - A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach (2015) Academy of Marketing Conference 2015 Chapleo Chris, Suomi Kati
- Challenges in delivering brand promise – focusing on municipal healthcare (2015)
- International Journal of Public Sector Management
- Creating a stir: the role of Word of Mouth (WOM) and reputation in festival management (2015) COLLOQUIUM - Papers from Global Events Congress VI Luonila Mervi, Suomi Kati, Johansson Marjana
- Managing brand identity and reputation – A case study from Finnish higher education (2015) Suomi Kati
- Re-branding the countryside as a luxury destination ‒ a case study of a co-creation process (2015) Tanja Lepistö, Arja Lemmetyinen, Kati Suomi
- Treasured Festival Attendance: The Role of Word-of-Mouth in Managing Value Co-Creation in Festivals (conference proceeding) (2015) Proceedings Luonila Mervi, Suomi Kati
- Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015) Tourism engagement: co-creating well-being. Proceedings of the 6th Advances in Tourism Marketing Conference Lemmetyinen Arja, Lepistö Tanja, Suomi Kati, Nieminen Lenita
- Challenges in delivering brand promise - focusing on municipal health care organisations (2014)
- Academy of Management annual meeting proceedings
- Consumer complaint behaviour in Europe - an examination of financial services (2014) Conference Proceedings of AMA ServSIG International Service Research Conference Järvinen Raija, Suomi Kati
- Cultural Entrepreneurship Conference (CEC) 10.-11.12.2012 – University Consortium of Pori, Finland (e-publication) (2014) Cultural Entrepreneurship Conference (CEC) 10.-11.12.2012 (e-publication) Buddhika Niranjan Gamage, Namal Balasooriya, Sandya Nishanthi Gunasakera, Mervi Luonila, Tapio Häyhtiö, Tarja Toikka, Lenita Nieminen, Arja Lemmetyinen, Lenita Hietanen, Taina Järvi, Marja-Leena Rönkkö, Jaana Lepistö, Kärt Summatavet, Mervi Raudsaar, Kari Salo, Valery Gordin, Mariya Dedova, Jennie Elfving, Tuomas, Pohjola, Sari Karttunen, Arja Lemmetyinen, Frank M Go, Mervi Luonila, Kati Suomi, Arja Lemmetyinen, Frank M Go, Egbert van der Zee, Frank M Go,Valery Gordin, Julia Trabskaya, Tuula Mittilä, Tanja Lepistö, Reeta Hautaniemi
- Exploring the dimensions of brand reputation in higher education – A case study of a Finnish master's degree programme (2014)
- Journal of Higher Education Policy and Management
- Focusing on dilemmas challenging reputation management in higher education (2014)
- International Journal of Educational Management
- Is internal branding the key to successful organisational change in the public sector? (2013) 22nd Nordic Academy of Management Conference -Conference Proceedings Kuoppakangas P, Suomi K, Hampden-Turner C
- Reputation and Legitimacy: A Comparative View of Three Municipal Enterprises in Finland (2013)
- International Journal of Public and Private Healthcare Management and Economics
- The role of networks in building a higher education brand (2013) Suomi K., Lemmetyinen A., Hakala U.
- The tension between a distinct brand identity and harmonisation - Findings from Finnish higher education (2013)
- Place Branding and Public Diplomacy
- Tracing reputation risks in retailing and higher-education services (2013)
- Journal of Retailing and Consumer Services
- Tracing reputation risks in retailing and education (2012) Proceedings of the 19th International EIRASS Conference on Recent Advances in Retailing and Services Science. July 9-12, 2012, Vienna, Austria Suomi Kati, Järvinen Raija
- Reputation attributes in retailing services: managerial perspective (2011)
- Managing Service Quality (jatkuu nimellä: Journal of Service Theory and Practice)
