Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is an experienced educator with long teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects. Feel free to get in touch regarding cooperation!
- Theoretical, practical and hybrid ex-academics: Career transfer stories (2021)
- European Educational Research Journal
- Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)
- Corporate Reputation Review
- Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)
- Tertiary Education and Management
- Ironic festival brand co-creation (2020)
- Journal of Business Research
- Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)
- Tertiary Education and Management
- Career Stories of PhD Holders – Ex-academics in the Loop
(Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Jussi Kivistö, Elias Pekkola - Dilemmas in re-branding a university
(Abstract presented at AM’s Marketing of Higher Education SIG Colloquium) (2019) Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo - Dilemmas of reputation management in public sector – case: Finnish higher education (Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Elias Pekkola
- Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics (2019)
- International Review on Public and Nonprofit Marketing
- Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland (2019)
- International Review on Public and Nonprofit Marketing



