Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Before entering academia in 2008, Kati worked for several years in the financial sector as well as in retail.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ extreme brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is happy to collaborate with companies and other organizations. Feel free to get in touch regarding teaching, research, or development cooperation!
Kati is an experienced educator with over 15 years' teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects.
- Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs (2025)
- Corporate Reputation Review
- Entrepreneurship Under Adversity : Mapping Definitions, Boundaries, and Future Research (Special Issue Guest Editorial) (2025)
- Revue de l’Entrepreneuriat / Review of Entrepreneurship
- Effectuation and Brand Building in SMEs
(Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024) (2024) Suomi, Kati; Aro, Kaisa; Stenholm, Pekka - Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024) Handbook of Tourism Entrepreneurship Suomi, Kati; Lemmetyinen, Arja; Franzén, Riikka
- Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)
- Corporate Reputation Review
- Playful learning as a pedagogical method in entrepreneurship education (2024) Big Questions and Great Answers in Entrepreneurship Research: Discussing Up-to-date Methodological and Philosophical Issues Suomi, Kati; Heljakka, Katriina
- Supporting Enterprising Competencies through Playful Learning in Entrepreneurship Education
(Presentation at the 3E Conference 2024) (2024) Suomi Kati, Heljakka Katriina - Bricolage and entrepreneurial branding in tourism business SMEs
(Presentation at the RENT Conference 2023) (2023) Suomi Kati, Aro Kaisa - Healthcare professionals' intention to leave (2023)
- International Journal of Management and Enterprise Development
- Layers of love – exploring the interactive layers of brand love in the social media setting (2023)
- European Journal of Marketing
- Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
- A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
- BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022) Hakala Ulla, Lassila Heidi, Suomi Kati
- Employee engagement and internal branding: Two sides of the same coin? (2021)
- Corporate Reputation Review
- Internal marketing and branding: Nonprofit marketing starts from the inside (2021) Charity Marketing. Contemporary Issues, Research and Practice Chapleo Chris, Suomi Kati
- Theoretical, practical and hybrid ex-academics: Career transfer stories (2021)
- European Educational Research Journal
- Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)
- Corporate Reputation Review
- Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)
- Tertiary Education and Management
- Ironic festival brand co-creation (2020)
- Journal of Business Research
- Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)
- Tertiary Education and Management