Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori |
Kati Suomi is an Associate Professor (tenure track) of Marketing at the Turku School of Economics, University of Turku (Pori Unit), where she also serves as Vice Director of the unit. Since 2020, she has held the title of Docent (Adjunct Professor) at the Faculty of Management and Business, Tampere University.
Before entering academia in 2008, Kati worked for several years in the financial sector as well as in retail.
Kati is currently examining topics such as entrepreneurial marketing and brand building, and consumers’ extreme brand relationships. Her research has been published in academic journals including the Journal of Business Research, Tourism Management, European Journal of Marketing, among others.
She collaborates extensively internationally in her research and has conducted research visits to the University of Valencia and the University of Urbino.
Kati is happy to collaborate with companies and other organizations. Feel free to get in touch regarding teaching, research, or development cooperation!
Kati is an experienced educator with over 15 years' teaching experience from University of Turku. She is responsible for major of marketing at Pori unit of Turku School of Economics. She teaches marketing courses and supervises Master's and doctoral theses.
Kati enjoys collaborating with companies and other organizations in the areas of teaching, research, and development projects.
- Career Stories of PhD Holders – Ex-academics in the Loop
(Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Jussi Kivistö, Elias Pekkola - Dilemmas in re-branding a university
(Abstract presented at AM’s Marketing of Higher Education SIG Colloquium) (2019) Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo - Dilemmas of reputation management in public sector – case: Finnish higher education (Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Elias Pekkola
- Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics (2019)
- International Review on Public and Nonprofit Marketing
- Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland (2019)
- International Review on Public and Nonprofit Marketing
- Unraveling mechanisms of value co-creation in festivals (2019)
- Event Management
- Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019) Mervi Luonila, Kati Suomi, Marjo Mäenpää
- Antecedents and consequences of destination brand love - A case study from Finnish Lapland (2018)
- Tourism Management
- Asiantuntijoiden johtaminen - Tietoa ja taktiikkaa (2018) Mervi Vähätalo, Maarit Laiho, Salla Siivonen, Susanna Jänismäki, Kati Suomi, Reeta Hautaniemi, Marja-Riitta Sillanpää, Jenni Huhtasalo, Jaana Määttälä
- European Consumer Complaint Behaviour In The Financial Sector (2018)
- Journal of Research for Consumers
- Institutional logics and efficiency pressures in public organizations: what about the healthcare sector? (2018) EurOMA 2018 Book of Abstracts Mervi Vähätalo, Tomi J. Kallio, Maarit Laiho, Kati Suomi, Terhi Tevameri
- Antecedents and consequences of destination brand love – Case Ylläs (2017) roceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 Kaisa Aro, Kati Suomi, Saila Saraniemi
- Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 Lemmetyinen Arja, Nieminen Lenita, Lepistö Tanja, Suomi Kati
- Branding a University: effectiveness of internal branding activities on mid level administrators and Deans (2017)
- Special conference series : Academy of Marketing Science
- Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
- Maisteriohjelman opiskelijoiden kokema asiantuntijaksi kasvun prosessi (2017) TiedeAreena 2017 Kirsi Liikamaa, Terhi Tevameri, Kati Suomi
- Asiantuntijapalvelut Satakunnassa nyt ja tulevaisuudessa (2016)
- Satakunnan Kansa
- Creating a stir: the role of word of mouth in reputation management in the context of festivals (2016)
- Scandinavian Journal of Hospitality and Tourism
- Institutionaalisen logiikan muutos terveydenhuollon ammattihenkilöiden kokemana
(Abstrakti esityksestä Hallinnon tutkimuksen päivillä, 24.-25.11. 2016 Kuopio) (2016) Kallio Tomi J., Vähätalo Mervi, Tevameri Terhi, Suomi Kati - Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Developments in marketing science : proceedings of the Academy of Marketing Science
