Miia Grenman
D.Sc. (Econ. & Bus. Adm.)
Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu miia.grenman@utu.fi +358 41 502 3293 Rehtorinpellonkatu 3 Turku |
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
- Rethinking the good life amid the ecological crisis: The interplay between eco‐anxiety, nature connection and well‐being (2025)
- People and Nature
- Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2024)
- International Journal of Consumer Studies
- Akateeminen historia, kulttuuriperintö ja tieteellinen tutkimus elävän ja elämyksellisen kaupunkikulttuurin voimavarana (2023)
- Yhdyskuntasuunnittelu
- Conceptualizing nature-based science tourism: a case study of Seili Island, Finland (2023)
- Journal of Sustainable Tourism
- Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
- Kulutustutkimus.Nyt
- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023) Advances in Advertising Research : Communicating, Designing and Consuming Authenticity and Narrative Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara
- Akateeminen kulttuuriperintö ja tiede ovat elävän ja elämyksellisen kaupunkikulttuurin voimavara (2021) Räikkönen Juulia, Grénman Miia
- Emotion Tracking: Possibilities for Measuring Emotional Consumer Experiences (2020) Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Juulia Räikkönen, Miia Grénman
- Advancing environmental sustainability through nature-based science tourism: The potential of universities (2019)
- Matkailututkimus
- Aiming at one’s best self – Wellness as a new means for self-branding (2019) 48th EMAC Annual conference: Proceedings Ulla Hakala, Miia Grénman, Barbara Mueller
