Miia Grenman
D.Sc. (Econ. & Bus. Adm.)
Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu miia.grenman@utu.fi +358 41 502 3293 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3599-3121 |
Areas of expertise
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
Biography
D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications 
2 of 2
- Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017) Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017 Ulla Hakala, Miia Grénman, Barbara Mueller
(A4 Refereed article in a conference publication ) - An Evolutionary Psychological Perspective on Sport Consumption – Does Life History Theory Explain Demographic Differences in Sport Behavior among Young Adults? (2016) Miia Grénman, Samuel Piha
(Other publication) - Branding the legacy of ‘The Flying Finn’ (2016) Miia Grénman, Ulla Hakala
(Other publication) - Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking
(Esitys 8th Nordic Health Promotion Research Conferencessa (NHPRC), 20.-22.6. 2016, Jyväskylä) (2016) Miia Grénman, Juulia Räikkönen
(Other publication) - Tracking the emotional in consumption (2016) Juulia Räikkönen, Minna Ruckenstein, Miia Grénman
(Other publication) - Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015) Juulia, Räikkönen, Miia Grénman
(Other publication) - Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
- Matkailututkimus
(A1 Refereed original research article in a scientific journal) - Well-being tourism experiences – Products and services to current and future tourists (2015) Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 Juulia Räikkönen, Miia Grénman
(A4 Refereed article in a conference publication ) - Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014) Miia Grénman, Terhi-Anna Wilska
(Other publication) - Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014) Miia Grénman, Outi Sarpila, Terhi-Anna Wilska
(Other publication) - Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014) Miia Grénman, Jussi Nyrhinen, Terhi-Anna Wilska
(Other publication) - Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
- Kulutustutkimus.Nyt
(A1 Refereed original research article in a scientific journal) - Hyvinvointi ja elämyksellinen erikoiskauppa - Wellness liiketoimintamahdollisuutena (2013) KULUTTAJAT JA TULEVAISUUDEN ERIKOISKAUPPA: ERIKA 2020 -hankkeen loppuraportti Miia Grénman, Juulia Räikkönen
(D4 Published development or research report or study ) - Wellness Consumers : Who Are They? (2012) Räikkönen, Juulia;Grénman, Miia;Marjanen, Heli
(B3 Non-refereed article in a conference publication) - Wellness in retailing : Constructing a model of the wellness retail industry (2012) Grénman, Miia;Räikkönen, Juulia;Marjanen, Heli
(A4 Refereed article in a conference publication )
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