Kaisa Saastamoinen

Doctoral Researcher, Marketing (Department of Marketing and International Business)
Training Expert, TuKKK:n yhteiset (Turun kauppakorkeakoulun yhteiset)

kmtsaa@utu.fi

+358 29 450 4075

+358 50 505 8957

Rehtorinpellonkatu 3

Turku

Areas of expertise

Educational Specialist in the national Basics of Business Studies study module (www.lito.fi).

Publications

Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019)
- International Review of Retail, Distribution and Consumer Research
Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen, Janne Engblom
(Refereed journal article or data article (A1))
Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019) Proceedings of the 20th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen, Janne Engblom
(Refereed article in conference proceedings (A4))
Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018) (2018) Heli Marjanen, Kaisa Saastamoinen, Anna-Maija Kohijoki
(Other (O2))
Kuluttajakäyttäytyminen ja kaupan rakennemuutos - neljännesvuosisata kaupan tutkimusta Turussa (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Heli Marjanen, Kaisa Saastamoinen
(Book chapter (B2))
Hyvinvointia mittaamalla? Wellnessteknologian käytön tuottama arvo (2017)
- Kulutustutkimus.Nyt
Jarna Laine, Heli Marjanen, Kaisa Saastamoinen
(Refereed journal article or data article (A1))
Profiling the ageing wellness consumers in the retailing context (2016)
- International Review of Retail, Distribution and Consumer Research
Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen
(Refereed journal article or data article (A1))
Generation X - the Unexplored Potential in the Wellness Market (2015) The EAERCD 2015 conference proceedings Anna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen
(Refereed article in conference proceedings (A4))
Generation X - the unknown potential in the wellness market (2014) Kohijoki Anna-Maija, Marjanen Heli, Saastamoinen Kaisa
(Other (O2))
Profiling the ageing wellness consumer (2014) International conference on recent advances in retailing and services science Marjanen Heli, Kohijoki Anna-Maija, Saastamoinen Kaisa
(Refereed article in conference proceedings (A4))
Vähittäiskauppa brändinä (2013) Saastamoinen Kaisa
(Published development or research report or study (D4))
SPSS perusopas markkinatutkijoille (2012) Kaisa Saastamoinen, Rami Olkkonen
(Text book, professional manual or guide or a dictionary (D5))