Kaisa Saastamoinen
kmtsaa@utu.fi +358 29 450 4075 +358 50 505 8957 Rehtorinpellonkatu 3 Turku |
Areas of expertise
Educational Specialist in the national Basics of Business Studies study module (www.lito.fi).
Educational Specialist in the national Basics of Business Studies study module (www.lito.fi).
Publications
- (2025)
- Education and New Developments
(A4 Refereed article in a conference publication ) - (2024) Marjanen Heli, Kohijoki Anna-Maija, Saastamoinen Kaisa
(Other publication) - Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019)
- International Review of Retail, Distribution and Consumer Research
(A1 Refereed original research article in a scientific journal) - (2019) Proceedings of the 20th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen, Janne Engblom
(A4 Refereed article in a conference publication ) - (2018) Heli Marjanen, Kaisa Saastamoinen, Anna-Maija Kohijoki
(Other publication) - Kuluttajakäyttäytyminen ja kaupan rakennemuutos - neljännesvuosisata kaupan tutkimusta Turussa (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Heli Marjanen, Kaisa Saastamoinen
(B2 Non-refereed book chapter or chapter in a compilation book) - Hyvinvointia mittaamalla? Wellnessteknologian käytön tuottama arvo (2017)
- Kulutustutkimus.Nyt
- Profiling the ageing wellness consumers in the retailing context (2016)
- International Review of Retail, Distribution and Consumer Research
(A1 Refereed original research article in a scientific journal) - Generation X - the Unexplored Potential in the Wellness Market (2015) The EAERCD 2015 conference proceedings Anna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen
(A4 Refereed article in a conference publication ) - (2014) Kohijoki Anna-Maija, Marjanen Heli, Saastamoinen Kaisa
(Other publication) - (2014) International conference on recent advances in retailing and services science Marjanen Heli, Kohijoki Anna-Maija, Saastamoinen Kaisa
(A4 Refereed article in a conference publication ) - Vähittäiskauppa brändinä (2013) Saastamoinen Kaisa
(D4 Published development or research report or study ) - SPSS perusopas markkinatutkijoille (2012) Kaisa Saastamoinen, Rami Olkkonen
(D5 Text book, professional manual or guide or dictionary )
UTU Research Portal