Elina Jaakkola
Professor
elina.jaakkola@utu.fi +358 29 450 2261 +358 44 510 9499 Rehtorinpellonkatu 3 Turku ORCID-tunniste: https://orcid.org/0000-0003-4654-7573 |
Service business; Customer experience; Customer/actor engagement; Value creation; Service innovation; B2B marketing
Dr. Elina Jaakkola is Professor of Marketing at Turku School of Economics, University of Turku, Finland. She specializes in service research and her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and value driven business. Her research has been published e.g. in Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. She is an Associate Editor for Journal of Service Research and Industrial Marketing Management and serves in the Editorial Review Board of seven prominent journals. She has won a number of international awards for her scholarly activities and was named to the Clarivateʻs Highly Cited Researchers list in the business and economics discipline in 2021 and 2022.
My research focuses on service, both as a context and a business logic applicable to any business. My three key areas of research include customer experience and journeys, customer/actor engagement, and value creation within service relationships and networks. I am interested in examining emerging phenomena that are relevant for contemporary markets but have remained insufficiently understood. My research can be characterized as explorative and theory building in nature, primarily drawing on qualitative research methods. My research has been published in a wide range of high-quality journals such as Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management and Journal of Service Management. I serve in as Associate Editor in Journal of Service Research and Industrial Marketing Management and in the Editorial Advisory Boards of JAMS, JSR, AMS Review, IMM, Journal of Service Management, Journal of Services Marketing, and Journal of Service Theory and Practice.
My teaching focuses on my areas of expertise. I have taught basic and advanced level courses on service business as well as courses on qualitative research methods. I supervise theses in doctoral, master, bachelor and eMBA levels and am involved in various corporate training activities.
- Match made in heaven or hell: When and how are value-driven selling and purchasing approaches aligned? (2018) Keränen Joona, Jaakkola Elina, Terho Harri, Mustak Mekhail
(O2 Muu julkaisu ) - Organizational Structures for New Service Development (2018)
- Journal of Product Innovation Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018) Joona Keränen, Elina Jaakkola, Harri Terho, Mekhail Mustak
(O2 Muu julkaisu ) - The emergence of consumer experience in the transformative consumer journey (2018) SERVSIG Conference Proceedings 2018 Paris: Opportunities for Services in a Challenging World Larissa Carine Braz Becker, Elina Jaakkola
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm (2018) The SAGE Handbook of Service-Dominant Logic Elina Jaakkola, Jodie Conduit, Julia Fehrer
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa) - Value-Driven Buying: Constituents and Contingencies (2018) Harri Terho, Joona Keränen, Elina Jaakkola, Antti Saurama, Sanna Sundqvist
(O2 Muu julkaisu ) - What Adaptations Does Value-Driven B2B Exchange Require? (2018) 2018 ANZMAC Conference Proceedings Joona Keränen, Elina Jaakkola, Harri Terho, Mekhail Mustak
(O2 Muu julkaisu ) - Zooming out: Actor engagement beyond the dyadic (2018)
- Journal of Service Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - A bricolage perspective on service innovation (2017)
- Journal of Business Research
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Does one size fit all? New service development across different types of services (2017)
- Journal of Service Management
Roberta Sebastiani, Doris Weitlaner
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Drawing a theory map for customer experience – A systematic metatheoretical analysis
(Abstrakti esityksestä 5th Naples Forum on Service -konferenssissa, 6.-9.6. 2017, Sorrento) (2017) The 5th Naples Forum on Service Larissa Carine Braz Becker, Elina Jaakkola
(O2 Muu julkaisu ) - How to manage innovation processes in extensive networks: A longitudinal study (2017)
- Industrial Marketing Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - What causes imbalance in complex service networks? Evidence from a public health service (2017)
- Journal of Service Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Customer engagement behaviours and value co-creation (2016) Customer Engagement: Contemporary Issues and Challenges Alexander Matthew, Jaakkola Elina
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa) - Customer participation management: Developing a comprehensive framework and a research agenda (2016)
- Journal of Service Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Developing service research - paving the way to transdisciplinary research (2016)
- Journal of Service Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway) (2016) Marketing in the age of data Roderick Brodie, Julia Fehrer, Elina Jaakkola,Jodie Conduit, Linda Hollebeek
(O2 Muu julkaisu ) - Derivation of a service typology and its implication for new service development (2015) Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda Meiren Thomas, Edvardsson Bo,Jaakkola Elina, Khan Ilyas, Reynoso Javier, Schäfer Adrienne, Sebastiani Roberta, Weitlaner Doris, Witell Lars
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - Firm boundary decisions in solution business: examining internal vs. external resource integration (2015)
- Industrial Marketing Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Fresh Perspectives on Customer Experience (2015)
- Journal of Services Marketing
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
