Aino Halinen-Kaila
D.Sc (Econ & Bus.Adm.)
aihaka@utu.fi ORCID identifier: https://orcid.org/0000-0002-9301-9960 |
Business-to-business marketing, Research paradigms, Dynamics of business networks, Customer relationship management, Professional services marketing, Process research methodology
Aino is Professor of Marketing since 1999 at Turku School of Economics. She received her PhD in Marketing in 1995 and has since served in various academic positions at TSE e.g. as Vice-Dean responsible for research and doctoral education 2012-2019, and as associate professor at Helsinki School of Economics. Her studies have been published in international books and acknowledged journals including Journal of Management Studies, Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, and Journal of Service Management.
Since the early 1990’s Aino has been an active member in various national and international research networks (IMP-Group, ValueNet Consortium, and Nordic networks on Interorganizational Research and Relationship Dynamics, NorD). She currently sits on a number of editorial boards (IMM, JBIM) and has shortly visited Stanford University (SCANCOR), Manchester Business School, and Robinson College at Georgia State University. Aino’s current duties focus on doctoral education and scientific expert tasks.
Current research topics:
Visioning and foresight in business networks
Shaping sustainable business markets
On-going research projects:
MarketVision: Visioning and shaping sustainable business markets, 2022- Funded by Dr. Marcus Wallenberg Foundation and Foudation for Economic Education.
Follow the Pig: A business perspective to antibiotics and the meat production ecosystem, 2018- in collaboration with business scholars from three Nordic universities: University of Southern Denmark, Uppsala University ja BI Norwegian Business School. Funded by NOS-SH.
- Futures thinking in market-shaping research: Developing an onto-epistemological foundation and analytical framework (2026)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Who pays for the cost of change? On the different antibiotic use patterns in three Nordic pig-meat settings (2026)
- Journal of Rural Studies
(A1 Refereed original research article in a scientific journal) - Corporate Acquisitions as Disruptive Events? Towards an Event-centred Analysis of Industry Dynamics (2025) Business Relationships and Networks : Disruption, crises and rapid responses Dahlin, Peter; Havila, Virpi; Halinen, Aino
(A3 Refereed book chapter or chapter in a compilation book) - Yritysten markkinamuokkausvisiot kestävän tulevaisuuden rakentajina (2025)
- Futura
(B1 Non-refereed article in a scientific journal) - Functions of personal relations in business relationship dynamics (2024) Individuals in B2B Marketing : Sensemaking and Action in Context Salmi, Asta; Halinen, Aino
(A3 Refereed book chapter or chapter in a compilation book) - Market-shaping visions: A literature review and conceptual analysis
(Article presentation at the IMP2024 Conference in Oulu, Finland) (2024) Flaig, Alexander; Halinen, Aino; Syväri, Mariia
(Other publication) - Clearing the paradigmatic fog: A rejoinder to responses (2023)
- Industrial Marketing Management
(B1 Non-refereed article in a scientific journal) - Rapport building in B2B sales interactions: the process and explananda (2023)
- Journal of Personal Selling and Sales Management
(A1 Refereed original research article in a scientific journal) - The role of visioning in business network strategizing (2023)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Time to look forward: advocating future orientation in business network research (2023)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal)



