Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- Managed Formation Process of R&D Networks (2006)
- International Journal of Innovation Management
- Social networks in the initiation of a high-tech firm's internationalisation (2006)
- International Journal of Entrepreneurship and Innovation Management
- Retailer use of permission-based mobile advertising (2005) Advances in Electronic Marketing Salo Jari, Tähtinen Jaana
- Teaching Business in a Foreign Language. A Framework for Development. (2005)
- Liiketaloudellinen Aikakauskirja
- Internationalisation at Home. Developing Business Education in a Foreign Language. (2004)
- Journal of Contemporary Business issues
- A process theory of relationship ending (2002)
- International Journal of Service Industry Management
- Research on Ending Exchange Relationships. A categorisation, an assessment, and an outlook (2002)
- Marketing Theory
- The Process of Business Relationship Ending – Its Stages and Actors (2002)
- Journal of Market-Focused Management
- Beautiful Exit. How to leave your business partner (2000)
- European Journal of Marketing
- The concept of satisfaction in industrial markets: A contextual perspective and a case study from the software industry (2000)
- Industrial Marketing Management
UTU Research Portal