In more ways than one: The role of academic gatherings in theory building

: Ryan A, Holmlund M, Tahtinen J

Publisher: SAGE PUBLICATIONS INC

: 2016

: Marketing Theory

: MARKETING THEORY

: MARKETING THEOR

: 16

: 2

: 271

: 275

: 5

: 1470-5931

: 1741-301X

DOI: https://doi.org/10.1177/1470593115608077f