Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
4 of 8
- How to study business relationship dynamics as stability and change (Peer-reviewed paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Jaana Tähtinen, Maria Holmlund
(Other publication) - In more ways than one: The role of academic gatherings in theory building (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
- Journal of Marketing Communications
(A1 Refereed original research article in a scientific journal) - Renegotiation: The First Step of Business Relationship Repair
(Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain) (2016) Proceedings of the 2016 CBIM Academic Workshop Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The NoRD as a community of practice in research (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution.
(Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution
(Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - Defining the Core Concepts – Necessary or Nuisance? (2015) Jaana Tähtinen
(Other publication) - Purchasing as market-shaping: The case of component-based software engineering (2015)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Revisiting the Business Relationship Concept (2015) Annmarie Ryan, Jaana Tähtinen, Hans Kjellberg
(Other publication)
UTU Research Portal