B1 Non-refereed article in a scientific journal

In more ways than one: The role of academic gatherings in theory building

Authors: Ryan A, Holmlund M, Tahtinen J

Publisher: SAGE PUBLICATIONS INC

Publication year: 2016

Journal: Marketing Theory

Journal name in source: MARKETING THEORY

Journal acronym: MARKETING THEOR

Volume: 16

Issue: 2

First page : 271

Last page: 275

Number of pages: 5

ISSN: 1470-5931

eISSN: 1741-301X

DOI: https://doi.org/10.1177/1470593115608077f