Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi +358 50 382 7931 Pohjoisranta 11 A Pori Office: room 375 / huone 375 ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications 
2 of 4
- Ecopreneurial ventures' networked innovation commercialization
(presentation at the 34th IMP Conference) (2018) Mariia Syväri, Jaana Tähtinen
(Other publication) - Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
(Other publication) - Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
(Other publication) - Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
(A4 Refereed article in a conference publication ) - Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
(D3 Article in a professional conference publication) - How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - How to study business relationship dynamics as stability and change (Peer-reviewed paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Jaana Tähtinen, Maria Holmlund
(Other publication) - In more ways than one: The role of academic gatherings in theory building (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
- Journal of Marketing Communications
(A1 Refereed original research article in a scientific journal) - Renegotiation: The First Step of Business Relationship Repair
(Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain) (2016) Proceedings of the 2016 CBIM Academic Workshop Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The NoRD as a community of practice in research (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution.
(Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution
(Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - Defining the Core Concepts – Necessary or Nuisance? (2015) Jaana Tähtinen
(Other publication) - Purchasing as market-shaping: The case of component-based software engineering (2015)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Revisiting the Business Relationship Concept (2015) Annmarie Ryan, Jaana Tähtinen, Hans Kjellberg
(Other publication) - The HURMOS Project – Exploring Humour as a Strategic Tool for Creating Innovative Business. A Poster. (2015) Vuorela T, Oikarinen E-L, Hurmelinna-Laukkanen P, Tähtinen J, Ahola H, Alatalo S, Aro P, Poutiainen A, Sinisalo J, Saraniemi S, Estola E, Hyvönen P, Impiö N.
(Other publication) - The Role of Humor in Stories about Business Relationship Ending. (2015) Tähtinen Jaana, Ryan Annmarie
(Other publication)
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