Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
2 of 4
- Hautaustoimiala monin silmin (2019) Arkunteosta omaisten palveluun : J. Ala-Ahon Hautaustoimisto 130 vuotta Jaana Tähtinen
(B2 Non-refereed book chapter or chapter in a compilation book) - Ecopreneurial ventures' networked innovation commercialization
(presentation at the 34th IMP Conference) (2018) Mariia Syväri, Jaana Tähtinen
(Other publication) - Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
(Other publication) - Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
(Other publication) - Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
(A4 Refereed article in a conference publication ) - Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
(D3 Article in a professional conference publication) - How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - How to study business relationship dynamics as stability and change (Peer-reviewed paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Jaana Tähtinen, Maria Holmlund
(Other publication) - In more ways than one: The role of academic gatherings in theory building (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
- Journal of Marketing Communications
(A1 Refereed original research article in a scientific journal) - Renegotiation: The First Step of Business Relationship Repair
(Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain) (2016) Proceedings of the 2016 CBIM Academic Workshop Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The NoRD as a community of practice in research (2016)
- Marketing Theory
(B1 Non-refereed article in a scientific journal) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution.
(Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution
(Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(Other publication) - Defining the Core Concepts – Necessary or Nuisance? (2015) Jaana Tähtinen
(Other publication) - Purchasing as market-shaping: The case of component-based software engineering (2015)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Revisiting the Business Relationship Concept (2015) Annmarie Ryan, Jaana Tähtinen, Hans Kjellberg
(Other publication) - The HURMOS Project – Exploring Humour as a Strategic Tool for Creating Innovative Business. A Poster. (2015) Vuorela T, Oikarinen E-L, Hurmelinna-Laukkanen P, Tähtinen J, Ahola H, Alatalo S, Aro P, Poutiainen A, Sinisalo J, Saraniemi S, Estola E, Hyvönen P, Impiö N.
(Other publication)
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