Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
2 of 8
- Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
(A1 Refereed original research article in a scientific journal) - A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
(A3 Refereed book chapter or chapter in a compilation book) - (2022)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) Syväri Mariia, Tähtinen Jaana, Nordberg-Davies Sini
(Other publication) - Dimensions of e-return service quality: conceptual refinement and directions for measurementThe conceptual landscape of corporate sustainability and CSR
(Konferenssiabstrakti: Työelämän tutkimuspäivät 2022)2022- Journal of Service Theory and Practice
(A1 Refereed original research article in a scientific journal) - Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana
(Other publication) - How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022) (2022) Köykkä Tanja, Tähtinen Jaana
(Other publication) - Markkinointia meidän kaikkien parhaaksi (2022)
- Satakunnan Kansa
(E1 Popularised article) - (2022) Tähtinen Jaana
(Other publication) - Ironic festival brand co-creation (2020)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal)
UTU Research Portal