Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
1 of 4
- Enacting ‘true business sustainability’ − Market shaping for environmental impact (2025)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Feeling good - bodies in destination brand love (2025)
- Annals of Tourism Research
(A1 Refereed original research article in a scientific journal) - On the Duality of Business-to-Business Relationships’ Sudden Endings (2025) Business Relationships and Networks : Disruption, Crises and Rapid Responses Tähtinen, Jaana; Holmlund, Maria
(B2 Non-refereed book chapter or chapter in a compilation book) - Skin in the game? Emotional narratives of B2B relationship recovery
(Presentation at the Nordic Academy of Management Conference (NFF) 2024) (2024) Fleming, Deirdre ; Tähtinen, Jaana; Kelliher, Felicity
(Other publication) - Skin in the game : Emotions during the sub-processes of B2B Relationship Recovery.
(A paper presented at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Fleming, Deidre; Tähtinen, Jaana; Kelliher, Felicity
(Other publication) - Three of Three - Multiple Meanings of Corporate Social Responsibility (CSR)
(Presentation at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Tähtinen, Jaana; Franzén, Riikka; Simunaniemi, Anna-Mari
(Other publication) - Abrupt Ending of Business-to-Business Relationships: Applying a Duality Lens
(Paper presented at the Uppsala Symposium on abrupt interruption of business, Uppsala, Sweden, Oct 4-6. 2023) (2023) Tähtinen Jaana, Holmlund, Maria
(Other publication) - A method to align scholarly and managerial languages
(Paper presented at the 2nd FIMAC conference, Helsinki, June 15) (2023) Tähtinen Jaana, Nyström Anna-Greta
(Other publication) - Are Innovation Ecosystem Types Reflected in their Management?
(Presentation at the Industrial Marketing and Purchasing Group Conference (IMP) 2023) (2023) Rusanen Helena, Tähtinen Jaana, Makkonen Hannu
(Other publication) - Emotions during the sub-processes of B2B Relationship Recovery
(Paper presented at the 39th IMP conference, Manchester, UK, Aug 23-25.) (2023) Fleming Deidre, Tähtinen Jaana
(Other publication) - Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
(A1 Refereed original research article in a scientific journal) - A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
(A3 Refereed book chapter or chapter in a compilation book) - Can we mend fences?: A model of recovery processes of SME business-to-business relationships (2022)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) Syväri Mariia, Tähtinen Jaana, Nordberg-Davies Sini
(Other publication) - Dimensions of e-return service quality: conceptual refinement and directions for measurement (2022)
- Journal of Service Theory and Practice
(A1 Refereed original research article in a scientific journal) - Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana
(Other publication) - How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022) (2022) Köykkä Tanja, Tähtinen Jaana
(Other publication) - Markkinointia meidän kaikkien parhaaksi (2022)
- Satakunnan Kansa
(E1 Popularised article) - The conceptual landscape of corporate sustainability and CSR
(Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022) Tähtinen Jaana
(Other publication) - Ironic festival brand co-creation (2020)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal)
UTU Research Portal