Arttu Purmonen - UTU Research Portal - UTU Research Portal

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Arttu Purmonen

- Doctoral Researcher,
Marketing (Department of Marketing and International Business)

arttu.j.purmonen@utu.fi

B2B customer journeys: Conceptualization and an integrative framework (2023)
- Industrial Marketing Management
Purmonen Arttu, Jaakkola Elina, Terho Harri