I work as an independent retail analyst. I have worked in retailing in many roles. I started as a researcher in Aalto University and spent a year as a visiting researcher in Saïd Business School in the University of Oxford.

After my dissertation on the emergence of online grocery retailing in UK, I moved on to consulting, in Solita.
After that I spent a couple of years as a development director working with online grocery retailing in Kesko. 

That led to the founding of the online grocery retail startup Ada Fresh. Since 6/2019 I have worked as an independent retail analyst/consultant.