Mari Hartemo
mari.hartemo@utu.fi |
- Empowering email marketing
(2023) Hartemo Mari - Conversions on the rise - modernizing e-mail marketing practices by utilizing volunteered data (2022)
- Journal of Research in Interactive Marketing
- Email marketing in the era of the empowered consumer (2016)
- Journal of Research in Interactive Marketing
- Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Journal of Electronic Commerce in Organizations
UTU Research Portal