Mari Hartemo
mari.hartemo@utu.fi ORCID identifier: https://orcid.org/orcid.org/0000-0002-7035-9727 |
Publications
- Empowering email marketing
(2023) Hartemo Mari
(G5 Article dissertation ) - Conversions on the rise - modernizing e-mail marketing practices by utilizing volunteered data (2022)
- Journal of Research in Interactive Marketing
(A1 Refereed original research article in a scientific journal) - Email marketing in the era of the empowered consumer (2016)
- Journal of Research in Interactive Marketing
(A2 Refereed review article in a scientific journal ) - Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Journal of Electronic Commerce in Organizations
(A1 Refereed original research article in a scientific journal)
UTU Research Portal