Henna Leino
D. Sc.
Department of Marketing and International Business henna.leino@utu.fi +358 29 450 4068 +358 50 505 7869 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3695-5733(external) |
Customer needs and experiences within services, family member as a customer, emotions, care services
Turku Institute for Advanced Studies (TIAS)
Henna works as a postdoctoral researcher in Turku Institute for Advanced Studies (TIAS). Her TIAS research project is entitled 'Fostering sustainable service systems through family member service inclusion'. Before this she worked in the STYLE project (funded by the Strategic Research Council at the Academy of Finland) at Turku School of Economics.
Simultaneously with doctoral studies she worked in two different TEKES funded projects, both related to emotions research. Her key areas of research interests are: service system resilience, customer needs, customer experience, family members as service customers, emotions and emotional value in healthcare and nursing services. Her doctoral research study concerned the vulnerabilities, needs, and experiencs of nursing service customers. In addition to service studies she has taken studies in psychology to deepen her understanding on emotions and human needs.
Henna's previous work experience builds mainly on project management in marketing communications (2006-2015), especially within the area of place branding and place marketing. As a project leader and project manager she has been responsible for key accounts (mainly Finnish public sector organisations), has participated in the customers’ strategy development and coordinated marketing communications projects. In addition, intraorganisation product and service development were included in her responsibilities. Before this she worked for Silja Line Ltd. (2000-2005) in various assignments: as a marketing communications assistant, as an assistant in the frequent traveller department and in sales and customer service assignments.
Teaching experience of being a supervisor for a Master's Thesis group (year 2016) and Bachelor's Thesis groups since 2017 in International Business at Turku School of Economics.
- Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers (2022)
- Journal of Service Research
(A1 Refereed original research article in a scientific journal) - Escapism or Integration? Family Constellation Reflecting on the Physical Activity Engagement (2022) 22nd Futures Conference: Book of abstracts Leino Henna M., Hurmerinta Leila, Sandberg Birgitta
(Other publication) - Harrastussetelillä vauhtia lasten ja nuorten harrastustoimintaan Turussa! (2022)
- Style-uutiskirje
(E1 Popularised article) - Individuals’ Agency in Forming Physical Activity Experiencescapes (2022) 22nd Futures Conference: Book of abstracts Hurmerinta Leila, Sandberg Birgitta, Leino Henna
(Other publication) - No place like home – Or is there? Extended transformational potential of nursing homes during vital conjunctures (2022)
- Journal of Clinical Nursing
(A1 Refereed original research article in a scientific journal) - Sote-palveluiden ajoittaminen käyttäjän arjessa metapalveluiden avulla
(Esitys Perhetutkimuksen päivillä 2022) (2022) Mickelsson Jacob, Leino Henna, Särkikangas Ulla
(Other publication) - Temporal Dynamics of Subjective Wellbeing in Commuting (2022) 22nd Futures Conference: Book of abstracts Sandberg Birgitta, Hurmerinta Leila, Leino Henna
(Other publication) - The interplay between customers’ incidental and integral affects in value experience (2022)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - Vaikuttava harrastusseteli edellyttää helppokäyttöisyyttä, monipuolista lajivalikoimaa ja rohkaisua vähän liikkuville (2022) Ahokas Ira, Husu Pauliina, Leino Henna, Saarimaa Riikka, Tokola Kari, Vähä-Ypyä Henri, Sandberg Birgitta, Vasankari Tommi, Tapio Petri
(D4 Published development or research report or study ) - Balancing service inclusion for primary and secondary customers experiencing vulnerabilities (2021)
- Journal of Services Marketing
(A1 Refereed original research article in a scientific journal) - Extended vulnerability in customer entities: A multi-actor perspective on secondary customers’ needs and experiences (2021) Leino Henna
(G5 Article dissertation ) - Koronakriisin kasvomaskit ovat esimerkki kuluttajien kaipaamasta turvallisesta vapaudesta (2020)
- Talouselämä
(E1 Popularised article) - Mistä haavoittuvuus alkaa ja mihin se päättyy? (2020)
- Lääkärilehti
(D1 Article in a professional journal) - Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020) Henna Leino, Leila Hurmerinta, Birgitta Sandberg
(Other publication) - A place to live or a new phase in life? The transformational potential of a nursing home
(Paper presented at the conference on Meaningful Relations in Aging and Dying. University of Helsinki & University of Eastern Finland, Helsinki 28.-30.8. 2019) (2019) Henna Leino, Leila Hurmerinta, Birgitta Sandberg, Mira Menzfeld
(Other publication) - Temporality in the conception of life after a diagnosis of severe illness affected by interactions in healthcare service (2019) Leila Hurmerinta, Valtteri Arstila, Birgitta Sandberg, Henna Leino, Outi Kortekangas-Savolainen
(Other publication) - Vulnerable individuals’ needs, bonds, and the meaningfulness of life. Poster presented at the conference. Conference on Meaningful Relations in Aging and Dying, 28.-30.8, 2019, University of Helsinki & University of Eastern Finland, Helsinki (2019) Sandberg Birgitta, Hurmerinta Leila, Leino Henna, Menzfeld Mira, Arstila Valtteri, Kortekangas-Savolainen Outi
(Other publication) - Joskus tärkeintä ei ole määränpää, vaan matka. (2018)
- Kauppalehti
(E1 Popularised article) - ”PUHUMMEKO SAMASTA ASIASTA?” – kulttuuriset ja kielelliset tekijät terveydenhuollon palvelukohtaamisissa
["ARE WE DISCUSSING THE SAME ISSUE?" - Cultural and linguistic factors in the health care service encounters]
Blog writing on the KULTA project blog site. (2018) Henna Leino
(Other publication) - Voileipäsukupolven jaksamisesta pitää huolehtia (2018)
- Suomen kuvalehti
(E1 Popularised article)