Ulla Hakala
D.Sc. (Econ.&Bus.Adm.); Brand Researcher; Senior Advisor; Associate Professor
ulla.hakala@utu.fi +358 29 450 4079 +358 50 307 9250 Rehtorinpellonkatu 3 Turku ORCID-tunniste: https://orcid.org/0000-0002-5860-0784 |
Markkinointiviestintä ja brändien johtaminen
Eye tracking emotions in TV commercials (in collaboration with Dr. Katariina Pajuranta)
Dr. Ulla Hakala is a Senior Advisor in Marketing at the Turku School of Economics, University of Turku and Associate Professor at the University of Jyväskylä, Finland. Her research interests lie in branding and marketing communications. Within those areas she has conducted research on place branding, rebranding, wellness branding, country image, brand equity and TOMA, brand heritage and cultural heritage, as well as cultural differences in brand perceptions. In 2015, she chaired the 10th Global Brand Conference (Academy of Marketing’s SIG) at her university.
Dr. Ulla Hakala is a Senior Advisor in Marketing at the Turku School of Economics, University of Turku and Associate Professor at the University of Jyväskylä, Finland. Her research interests lie in branding and marketing communications. Within those areas she has conducted research on place branding, rebranding, co-branding, wellness branding, country image, brand equity and TOMA, brand heritage and cultural heritage, as well as cultural differences in brand perceptions.
Ulla Hakala holds a doctoral degree in marketing and she currently works as a Senior Advisor in marketing at Turku School of Economics, Department of Marketing. She is Asoociate Professor in areas of Brand Management and Marketing Communications at Jyväskylä University School of Business and Economics. She is a reviewer for several journals and conferences. At Turku School of Economics, Ulla has supervised theses in doctoral, master, bachelor and eMBA levels and lectured basic and advanced level courses on marketing communications, advertising and strategic brand managemen. In her teaching and research Ulla underlines the importance of international relations and company collaboration.
- Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017) Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017 Ulla Hakala, Miia Grénman, Barbara Mueller
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - Branding the legacy of ‘The Flying Finn’ (2016) Miia Grénman, Ulla Hakala
(O2 Muu julkaisu ) - Building corporate brand heritage: towards an operationalisation of the concept (2016) Challenges in an age of (dis)engagement Ulla Hakala, Barbara Mueller
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - CSR and city branding - what good can a city do?
(Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016) Ulla Hakala
(O2 Muu julkaisu ) - "Editorial", Journal of Product & Brand Management (2016)
- Journal of Product and Brand Management
(B1 Vertaisarvioimaton kirjoitus tieteellisessä lehdessä ) - Kunnan nimellä on väliä (2016)
- Kielikello
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Masculinism (2016) The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies Ulla Hakala
(D2 Artikkeli ammatillisessa kokoomateoksessa) - Municipality Names in Consolidations: What Happens to Place Branding? (2016) Names and Their Environment. Paula Sjöblom, Ulla Hakala, Satu-Päivi Kantola
(B3 Vertaisarvioimaton artikkeli konferenssijulkaisussa) - Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Developments in marketing science : proceedings of the Academy of Marketing Science
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Journal of Electronic Commerce in Organizations
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Conceptualisation and operationalisation of place heritage. – 5th International Corporate Heritage Symposium, Brunel University, London 25.–27.3.2015 (2015) Ulla Hakala, Paula Sjöblom
(O2 Muu julkaisu ) - Sport-based CSR - a tool in building a better society? (2015) Conference Proceedings Ulla Hakala
(A4 Vertaisarvioitu artikkeli konferenssijulkaisussa) - Toponyms as carriers of heritage: implications for place branding (2015)
- Journal of Product and Brand Management
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä ) - Building the place brand on the heritage (2014) Ulla Hakala, Paula Sjöblom
(O2 Muu julkaisu ) - Harnessing Place Branding through Cultural Entrepreneurship (2014) Frank M. Go, Arja Lemmetyinen, Ulla Hakala
(C2 Toimitustyö tieteelliselle kokoomateokselle) - Kunnan nimen merkitys Turun seudun asukkaille kuntaliitostilanteessa (2014) Paula Sjöblom, Ulla Hakala, Satu-Päivi Kantola
(D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys ) - Kunnannimi ja paikallisidentiteetti: – asukkaiden suhtautuminen kuntaliitosten aiheuttamiin nimenmuutoksiin (2014) Paula Sjöblom, Ulla Hakala, Satu-Päivi Kantola
(O2 Muu julkaisu ) - The name of the place as a carrier of the place heritage – Implications for place branding (2014) Ulla Hakala, Paula Sjöblom, Satu-Päivi Kantola
(O2 Muu julkaisu ) - Tracing for one voice – the 5Cs of communication in place branding (2014) Harnessing Place Branding Through Cultural Entrepreneurship Ulla Hakala
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa) - Country image as a nation-branding tool (2013)
- Marketing Intelligence and Planning
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )