Joni Salminen
Postdoctoral researcher
Digital marketing, startups, platforms, personas
Marketing, Human-Computer Interaction, Technology
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
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- Detecting demographic bias in automatically generated personas (2019) CHI EA '19 Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Salminen J., Soongyo J., Jansen B.
- Detecting Toxicity Triggers in Online Discussions
(Conference poster) (2019) Proceedings of the 30th ACM Conference on Hypertext and Social Media Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen, Joni Salminen - Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions (2019)
- International Journal of Human-Computer Interaction
- Exploring the Relationship Between Game Content and Culture-based Toxicity: A Case Study of League Legends and MENA Players (2019) HT '19 Proceedings of the 30th ACM Conference on Hypertext and Social Media Sercan Sengün, Joni Salminen, Peter Mawhorter, Soon-gyo Jung, Bernard J. Jansen
- Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
- Journal of Business Research
- Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate (2019)
- PLoS ONE
- Online hate ratings vary by extremes: A statistical analysis (2019)
- International ACM SIGIR Conference on Research and Development in Information Retrieval
- Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Soon-gyo Jung, Joni Salminen, Bernard J. Jansen - Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas (2019)
- International Journal of Human-Computer Interaction
- The effect of smiling pictures on perceptions of personas (2019) 27th Conference on User Modeling, Adaptation and Personalization Adjunct (UMAP’19 Adjunct) Joni Salminen, Soon-gyo Jung, João M. Santos, Bernard J. Jansen
- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019) Proceedings of the 21st International Conference on Enterprise Information Systems - (Volume 1) Joni Salminen, Soon-gyo Jung, Bernard Jansen
- Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019) icist 2019: Proceedings of the 9th International Conference on Information Systems and Technologies Joni Salminen, Juan Corporan, Roope Marttila, Tommi Salenius, Bernard J Jansen
- Anatomy of online hate: Developing a taxonomy and machine learning models for identifying and classifying hate in online news media (2018) Proceedings the twelfth International Conference on Web and Social Media, ICWSM 2018 Joni Salminen, Hind Almerekhi, Milica Milenković, Soon-gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen
- Are personas done? Evaluating their usefulness in the age of digital analytics (2018)
- Persona Studies
- Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (2018) Proceedings of the Twelfth International AAAI Conference on Web and Social Media (ICWSM 2018) Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
- Automatically Conceptualizing Social Media Analytics Data via Personas (2018) Proceedings of the Twelfth International AAAI Conference on Web and Social Media (ICWSM 2018) Soon-gyo Jung, Joni O. Salminen, Jisun An, Haewoon Kwak, Bernard J Jansen
- Automatic Persona Generation (APG): A Rationale and Demonstration (2018) Proceedings of the 2018 Conference on Human Information Interaction & Retrieval Soon-gyo Jung, Joni Salminen, Haewoon Kwak, Jisun An, Bernard J. Jansen
- Combining behaviors and demographics to segment online audiences: Experiments with a youtube channel (2018)
- Lecture Notes in Computer Science
- Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)
- Social Network Analysis and Mining
- Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018) Rantanen A, Salminen J, Jansen BJ
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