Joni Salminen
Postdoctoral researcher
joni.salminen@utu.fi Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3230-0561 |
Areas of expertise
Digital marketing, startups, platforms, personas
Digital marketing, startups, platforms, personas
Research community or research topic
Marketing, Human-Computer Interaction, Technology
Marketing, Human-Computer Interaction, Technology
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications 
6 of 6
- Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
- Proceedings- Association for Information Science and Technology
(A1 Refereed original research article in a scientific journal) - Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract) (2017) Proceedings of the 29th Australian Conference on Computer-Human Interaction Lene Nielsen, Joni Salminen, Soon Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen
(Other publication) - Who does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017) Salminen J, Sarlin P, Olkkonen R
(Other publication) - Social Media Espionage - A Strategic Grid (2015) New Technology-Based Firms in the New Millennium Salminen Joni, Degbey William Y
(A3 Refereed book chapter or chapter in a compilation book) - Open-Source Software Entrepreneurial Business Modelling (2014)
- IFIP Advances in Information and Communication Technology
(Other publication) - Startup dilemmas – strategic problems of early-stage platforms on the internet (2014) Salminen Joni
(G4 Monograph dissertation) - Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)
- Lecture Notes in Business Information Processing
(A4 Refereed article in a conference publication ) - Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
- Proceedings of the LCBR European Marketing Conference
(A4 Refereed article in a conference publication ) - Crowdsourcing research to mobile consumers? Emerging themes on videographic data collection. (2012) International Conference Proceedings of PSRC Lauri Pitkänen, Joni Salminen
(B3 Non-refereed article in a conference publication) - Customer service game : Developing theory with students (2012) Salminen, J.
(B3 Non-refereed article in a conference publication) - Viral coefficient : Unveiling the Holy Grail of online marketing (2012) Theoretical and Applied Aspects of Cybernetics: Proceedings of the 2nd International Scientific Conference of Students and Young Scientists Joni Salminen, Aarni Hytönen
(B3 Non-refereed article in a conference publication) - What is business failure? : A philosophical perspective (2012) Salminen, J.
(B3 Non-refereed article in a conference publication)
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