Joni Salminen
Postdoctoral researcher
joni.salminen@utu.fi Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3230-0561 |
Areas of expertise
Digital marketing, startups, platforms, personas
Digital marketing, startups, platforms, personas
Research community or research topic
Marketing, Human-Computer Interaction, Technology
Marketing, Human-Computer Interaction, Technology
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications 
10 of 12
- Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018) Collaborative Value Co-creation in the Platform Economy Nicolas Gach, Joni Salminen, Valtteri Kaartemo
(A3 Refereed book chapter or chapter in a compilation book) - Reports of the Workshops Held at the 2018 International AAAI Conference on Web and Social Media (2018)
- Ai Magazine
(B1 Non-refereed article in a scientific journal) - Research Roadmap for Automatic Persona Generation: Principles and Open Questions
(Confernce abstract: Machine Learning and Data Analytics Symposium 2018) (2018) Salminen J, Jansen BJ, An J, Kwak H, Jung S-D
(Other publication) - To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018) Juuso Lyytikkä, Joni Salminen, Bernard J. Jansen
(Other publication) - What We Read, What We Search: Media Attention and Public Attention Among 193 Countries (2018) Proceedings of the 2018 World Wide Web Conference Haewoon Kwak, Jisun An, Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen
(A4 Refereed article in a conference publication ) - With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Lecture Notes in Computer Science
(A4 Refereed article in a conference publication ) - Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
- Proceedings of the International Conference on Electronic Business
(A4 Refereed article in a conference publication ) - Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017) 2017 5th International Conference on Future Internet of Things and Cloud Workshops (FiCloudW) Joni Salminen, Sercan Sengün, Haewoon Kwak, Bernard Jansen, Jisun An, Soon-Gyo Jung, Sarah Vieweg, D. Fox Harrell
(A4 Refereed article in a conference publication ) - Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users (2017)
- Proceedings of the International Conference on Electronic Business
(A4 Refereed article in a conference publication ) - Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
- Proceedings of the International Conference on Electronic Business
(A4 Refereed article in a conference publication )
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