Department of Marketing and International Business
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- Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)
- Finland-Japan trade relations within global networks of trade partnerships
(Paper presented at the International Symposium Interaction, Influence and Entanglement: 100 years of Finnish-Japanese Relations and Beyond, September 15-16, University of Oulu, Finland) (2016) - Finnish architectural offices in international circuits of architecture and urban planning
(Esitys Annual Meeting of Finnish Geographers, Vaasa 24.-25.10. 2019) (2019) - From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2018)
- From Scattered to Coherent - Strategizing Processes in Multinational Corporations (2016)
- From scattered to coherent – strategizing processes of a multinational corporation (2017)
- From wellness tourism to wellness consumption and lifestyle: Reviewing major journals of tourism, leisure. marketing, and retailing (2011)
- Generation X - the unknown potential in the wellness market (2014)
- Geographic dispersion and supply chain performance – empirical evidence from Finnish manufacturing (2010)
- Global Virtual Teams as Collective Accomplishments (2014)
UTU Research Portal