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International Business

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Value Creation in the Internationalization of SMEs (2017)
Value creation modelling for creative economies: networks, innovation and digitalization (2022)
Value creation of an internationalizing entrepreneurial firm: The business model perspective (2011)
Value curve as a multipurpose tool - from self-assessment to forming collaborative networks (2017)
Value destruction and competitive disadvantage: emotional manipulations and corporate irresponsibility in disintegrated marketing communications (2011)