Valtteri Kaartemo
D.Sc. (Econ.)
valtteri.kaartemo@utu.fi +358 44 517 1183 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-2915-0240 |
market shaping; market creation; service research; international entrepreneurship
In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.The research project builds on market shaping literature, service-dominant (S-D) logic, Actor-Network Theory (ANT) and postphenomenological philosophy.
While Kaartemo considers that market-as-practice and S-D logic provide insightful lenses for understanding how markets are (re)formed and how nonhuman resources and technology partake in the process, he argues that these views still remain human-centric, and are limited by phenomenological research tradition in understanding human behavior and experience. The implicit role of technology in markets is a problem because technology mediates our behavior and interpretation of the world. In the world of robots and autonomous devices scholars need to develop concepts, theories, and philosophical approaches that enable studying more active role of technological artifacts in markets and marketing. Thus, the research project answers the call to refresh marketing with empirically driven post-human (and para-social) theorizing, which nevertheless does not neglect human beings.
Kaartemo collaborates with marketing scholars, historians, futures researchers, media scholars, and computer scientists to challenge the human-centric research paradigm in marketing. To motivate the need for this project, he argues that the urge for the paradigm shift is acute, as social macro trends, such as automatization and robotization, challenge scholars to view technology in a more active role in markets and marketing.
Kaartemo has versatile experience in teaching since 2006, incl. different levels (bachelor's and master's), executive education, different nationalities, in different universities in Finland and abroad, in Finnish and English, and in small and large groups of students. In these courses, he has utilized different methods, such as case learning, experiential learning, simulations, and lectures.
Kaartemo has conducted university teacher's pedagogical studies (60 ECTS) in the University of Turku.
- Digital leadership and sustainable market shapingArtificial intelligence - driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals (2025) Digital Leadership: Concepts and Cases Kaartemo, Valtteri; Mele, Cristina; Russo-Spena, Tiziana
(A3 Refereed book chapter or chapter in a compilation book) - Advancing service-dominant logic with systems thinkingViability amid systemic crisis: The CORER framework (2024)
- Journal of Business ResearchJournal of Business and Industrial Marketing
(B1 Non-refereed article in a scientific journal) - Human–AI resource relations in value cocreation in service ecosystems (2024)
- Journal of Service Management
(A1 Refereed original research article in a scientific journal) - Navigating the Nexus: Pioneering a New Path for Human-Technology Relations and Sustainable MarketsSmart Technologies in Service Provision and Experience (2023)
- Sustainable DevelopmentUniversity of Turku Collegia TCSMT & TIAS
(A1 Refereed original research article in a scientific journal) - Delineating the fuzzy front end of market shapingEmerging technology as a platform for market shaping and innovation (2023)
- Industrial Marketing ManagementJournal of Business Research
(A1 Refereed original research article in a scientific journal) - (2023)
(E1 Popularised article) - Developing Delphi methodology for studying future market change (2023)
(A1 Refereed original research article in a scientific journal) - (2022)
- Journal of Business and Industrial MarketingInternational Journal of Public Sector Management
(A1 Refereed original research article in a scientific journal) - (2022) Palgrave Handbook of Service Management Mele Cristina, Russo Spena Tiziana, Kaartemo ValtteriA3 Refereed book chapter or chapter in a compilation book
- 2021
(A1 Refereed original research article in a scientific journal) - Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation (2021)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Reaching hard-to-reach people through digital means – Citizens as initiators of co-creation in public services (2021)
(A1 Refereed original research article in a scientific journal) - Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework (2021)
- Journal of Business Research
Jaakko Männistö
(A1 Refereed original research article in a scientific journal) - (2021)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - 2021
- Hallinnon Tutkimus
(A1 Refereed original research article in a scientific journal) - (2021) Contemporary Issues in International Business and Entrepreneurship Kaartemo Valtteri
(A3 Refereed book chapter or chapter in a compilation book) - (2021) The Economics of Cryptocurrencies Kramer Marius, Kaartemo Valtteri
(A3 Refereed book chapter or chapter in a compilation book) - (2021) The Economics of Cryptocurrencies Kaartemo Valtteri, Kramer Marius
(A3 Refereed book chapter or chapter in a compilation book) - A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundationsB2B Vertical Collaboration and Open Innovation – The Case of 5G in Finland (2020)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - (2020) Innovating in the Open Lab The new potential for interactive value creation across organizational boundaries Anna-Greta Nyström, Wilhelm Barner-Rasmussen, Valtteri Kaartemo
(A3 Refereed book chapter or chapter in a compilation book)