A4 Refereed article in a conference publication

Value destruction and competitive disadvantage: emotional manipulations and corporate irresponsibility in disintegrated marketing communications

Authors: Frederick Ahen

Editors: Harris, Simon

Conference name: Academy of International Business Conference

Publisher: AIB UK/Ireland, University of Edinburgh

Publication year: 2011

Book title : "International business: New challenges, new forms, new practices

Web address : https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0ahUKEwi2tKPyuf7LAhXNKiwKHW7NAq0QFggxMAM&url=http%3A%2F%2Fwww.aib-uki.org%2Fportals%2F0%2Fdocs%2F2011-aibuki-edinburgh-confprogramme.pdf&usg=AFQjCNHgOJ7f7cbdY2hGWpHJDVsfSIneBQ&cad=rja