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    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Uverov, Nikita
    • Vesanen, Kristiina
    • Vuokko, Pirjo


    Publications
      
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    7 of 67
      
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    • Big data and firm performance: The roles of market-directed capabilities and business strategy  (2020)
    • Biometric tourism research - a literature review and a reseach agenda
      (25th Nordic Symposium on Tourism and Hospitality Research -konferenssin abstrakti)        (2016)
    • Boosted by failure? Entrepreneurial internationalisation as a cyclical learning process  (2024)
    • Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks  (2017)
    • Branded wellness – Cultural and generational differences in perception of wellness-related products and services  (2017)
    • BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022)  (2022)
    • Branding places: The use of place names in municipality slogans
      (Conference abstract: 27th International Congress of Onomastic Sciences: ICOS 2021)        (2021)
    • Branding the legacy of ‘The Flying Finn’  (2017)
    • Branding the legacy of ‘The Flying Finn’  (2016)
    • Brands’ brand equity  (2010)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal