Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Publications
66 of 67
- When the lowest price is not sufficient – Conditions defining the buyer’s value orientation (2015)
- Who am I – How am I now?” Dynamics and ‘self’-related discrepancies of artist brand (2015)
- Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract) (2017) - Who does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017) - Who endorses whom? Meanings transfer in celebrity endorsement (2010)
- Who lives Here? - Searching a home-like nursing home (2017)
- Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
- Why Would You Run around Chasing a Ball? Embodied and Temporal Emotions during Leisure Time Physical Activity (2022)
- With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Yhteiskehittäminen asiantuntijapalvelujen tuotteistamisessa (2016)
UTU Research Portal