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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    • Vuokko, Pirjo


    Publications
      
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    49 of 67
      
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    • Science Tourism as a Form of Wildlife Tourism  (2018)
    •   (2010)
    • Selling Results Solutions: Creating Sales opprtunities in Mature Industrial Markets  (2011)
    •   (2017)
    •   (2022)
    • 2015
    • Service innovation in networks: A systematic review and implications for B2B research  (2014)
    • Service journey quality: conceptualization, measurement and customer outcomes  (2021)
    • Service products and productization  (2021)
    • Service research perspective to transformative art-based interventions for persons with dementia
      (Poster presentation at the 33rd Alzheimer Europe Conference 2023)        (2023)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal