Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Reference communication and third actors in the initiation of business relationships (2011)
- Reflections on Episodic Narrative Interviews (2010)
- Relationship formation in collaborative new service developement (2012)
- Relationship Marketing Theory: Its Roots and Direction (2011)
- Remote and Autonomous Ships - The Next Steps (2016)
- Reports of the Workshops Held at the 2018 International AAAI Conference on Web and Social Media (2018)
- Research Roadmap for Automatic Persona Generation: Principles and Open Questions
(Confernce abstract: Machine Learning and Data Analytics Symposium 2018) (2018) - Resource access and creation in networks for service innovation (2014)
- Rethinking business models and CSR during a crisis: View on supply chain relationships
(IPSERA Conference 2021 abstract) (2021) - Rethinking personas for fairness: Algorithmic transparency and accountability in data-driven personas (2020)
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