Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- How institutional complexity influences value co-creation? The mediating role of identity (2018)
- How is service innovation organized in KIBS firs? : Towards a typology of service innovation practices. (2012)
- How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling (2015)
- How to create innovative solutions in an extensive multi-industry innovation network – A case study on the formation process and innovation activities (2014)
- How to Develop Business Models for Fast Internationalization - Lessons from a High-tech Startup (2014)
- How to develop great conceptual frameworks for business-to-business marketing (2021)
- How to manage innovation processes in extensive networks: A longitudinal study (2017)
- How to transform a product-focused salesforce to solution sales? (2018)
- How we like to think and the impact it has on what we end up buying – Segmenting consumers by decision making styles (2013)
- Hyönteisruoka ja kuluttajan psykologia (2017)
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