Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? (2025)
- How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
- How Causal Locus Affects Consumers' Emotions when Co-Production Results are Unsatisfactory? (2014)
- How do business-to-business actors experience circular solutions? Uncovering the interplay between experience, interaction, and adaptation in the case of concrete element reuse (2025)
- How do clowns listen?
(Conference abstract: the 7th Nordic Interdisciplinary Conference on Discourse and Interaction 2023) (2023) - How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising (2020)
- How do organizational buyers use customer-to-customer information sharing in complex buying? (2014)
- How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction (2023)
- How far can managers see? The role of visioning in network strategizing processes
(Esitys 32nd IMP Conferencesessa, 30.8.-3.9. 2016, Poznan Poland) (2016) - How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency (2023)
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