Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- How do organizational buyers use customer-to-customer information sharing in complex buying? (2014)
- How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction (2023)
- How far can managers see? The role of visioning in network strategizing processes
(Esitys 32nd IMP Conferencesessa, 30.8.-3.9. 2016, Poznan Poland) (2016) - How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency (2023)
- How institutional complexity influences value co-creation? The mediating role of identity (2018)
- How is service innovation organized in KIBS firs? : Towards a typology of service innovation practices. (2012)
- How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling (2015)
- How to create innovative solutions in an extensive multi-industry innovation network – A case study on the formation process and innovation activities (2014)
- How to Develop Business Models for Fast Internationalization - Lessons from a High-tech Startup (2014)
- How to develop great conceptual frameworks for business-to-business marketing (2021)
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