A4 Refereed article in a conference publication

How do organizational buyers use customer-to-customer information sharing in complex buying?




AuthorsJaakkola Elina, Aarikka-Stenroos Leena

EditorsEnrique Bigné

Conference namethe EMAC2014 Conference, Valencia, Spain

Publishing placeValencia, Spain, Universitat de Valéncia

Publication year2014

Book title Paradigm Shifts and Interactions

Volume43rd

ISBN978-84-370-9453-3




Last updated on 2024-26-11 at 12:08