A4 Refereed article in a conference publication
How do organizational buyers use customer-to-customer information sharing in complex buying?
Authors: Jaakkola Elina, Aarikka-Stenroos Leena
Editors: Enrique Bigné
Conference name: the EMAC2014 Conference, Valencia, Spain
Publishing place: Valencia, Spain, Universitat de Valéncia
Publication year: 2014
Book title : Paradigm Shifts and Interactions
Volume: 43rd
ISBN: 978-84-370-9453-3