Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Publications
- Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement (2021)
- Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions (2020)
- Engaging a product-oriented salesforce in solution sales
(Esitys ISBM Academic Conferencessa, Boston 8.-9.8. 2018) (2018) - Enhancing B2B sales through digital transformation : Insights into effective sales enablement (2025)
- Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services (2017)
- Enriching social media personas with personality traits: A deep learning approach using the big five classes (2020)
- Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda (2021)
- Erfolgsfaktor Value-Based Selling – Erfolgreich Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt (2013)
- Escaping into sexual play: A consumer experience perspective (2020)
- Escaping into sexual play: A consumer experience perspective (2022)



