Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials (2022)
- Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021) (2021)
- Emotional Persuasion in Localized Advertising: Analyzing the Dialectal Language and Visual Images (2023)
- Emotional skills of a project manager in the front end of radical-innovation development (2013)
- Enacting ‘true business sustainability’ − Market shaping for environmental impact (2025)
- Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement (2021)
- Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions (2020)
- Engaging a product-oriented salesforce in solution sales
(Esitys ISBM Academic Conferencessa, Boston 8.-9.8. 2018) (2018) - Enhancing B2B sales through digital transformation : Insights into effective sales enablement (2025)
- Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services (2017)
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