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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Enhancing B2B sales through digital transformation : Insights into effective sales enablement (2025)
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services (2017)
Enriching social media personas with personality traits: A deep learning approach using the big five classes (2020)
Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda (2021)
Erfolgsfaktor Value-Based Selling – Erfolgreich Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt (2013)
Escaping into sexual play: A consumer experience perspective (2020)
Escaping into sexual play: A consumer experience perspective (2022)
Escapism or Integration? Family Constellation Reflecting on the Physical Activity Engagement (2022)
Escapism or Integration? Family Constellations Reflecting on the Leisure-Time Physical Activity of Adults, Leisure Sciences (2023)
Evolution and control of unethical practices in sales : a study of institutionalized bribery in developing country markets (2019)