Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
20 of 69
- Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda (2018)
- Dynamic capabilities and firm performance in a financial crisis (2014)
- Dynamics in innovation networks (2014)
- Editorial: Introducing interdisciplinary research in Industrial Marketing Management (2021)
- "Editorial", Journal of Product & Brand Management (2016)
- Effective implementation of relationship orientation in new product launches (2015)
- Elaborating Space in IMP Research (2012)
- Embedded residencies fostering inclusion and service ecosystem sustainability (2024)
- Emergence of customer experience along a multilevel journey: A goal-hierarchical analysis
(Esitys International Research Symposium on Advancing Service Research and Practice -konferenssissa, Karlstad 10.-13.6 2019) (2019) - Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022) (2022)
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