Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Effective implementation of relationship orientation in new product launches (2015)
- Elaborating Space in IMP Research (2012)
- Embedded residencies fostering inclusion and service ecosystem sustainability (2024)
- Emergence of customer experience along a multilevel journey: A goal-hierarchical analysis
(Esitys International Research Symposium on Advancing Service Research and Practice -konferenssissa, Karlstad 10.-13.6 2019)Enacting ‘true business sustainability’ − Market shaping for environmental impact (2019) - Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022)Emotional skills of a project manager in the front end of radical-innovation development (2022) - Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials (2022)
- Emotional persuasion in advertising – analyzing the interplay between dialectal language and visual images (Presentation at the 19th International Conference on Research in Advertising (ICORIA) 2021) (2021)
- Emotional Persuasion in Localized Advertising: Analyzing the Dialectal Language and Visual Images (2023)
- (2013)
- (2025)
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