Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Creating Manageable Persona Sets from Large User Populations
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) - Creating two-way linking value in branding (2013)
- Creating Value with Social Entrepreneurship (2014)
- CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Crowdsourcing research to mobile consumers? Emerging themes on videographic data collection. (2012)
- CSR and city branding - what good can a city do?
(Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) (2016) - Cultural Entrepreneurship (2013)
- 'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity (2013)
- Culture is the message': The status of cultural capital and its effect on a city's brand equity (2011)
- Customer engagement behaviours and value co-creation (2016)
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