Abstract—We combine two concepts – videography and crowdsourcing – and seek to discover emerging themes that are relevant for crowdsourcing videographic data collection, especially by using mobile phones. In particular, we discuss four emerging themes identified in the literature, namely (1) guidance, (2) quality, (3) incentives, and (4) representations. A conceptual model of emerging themes is created to answer the following questions: How should the researcher guide consumers when crowdsourcing data collection? How can the quality of crowdsourced videographic research data be judged? What motivates consumers to create and collect data for research purposes? And, finally, how should researchers approach the videographic material collected by “crowds”?