Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Free-to-fee transformation of industrial services (2021)
- Fresh Perspectives on Customer Experience (2015)
- From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas (2018)
- From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway) (2016) - From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2018)
- From flat file to interface: Synthesis of personas and analytics for enhanced user understanding (2020)
- From new-product development to commercialization through networks (2012)
- Functions of personal relations in business relationship dynamics (2024)
- Gain-sharing arrangements in value-based pricing : economic and behavioral perspectives (2024)
- Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
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